Connecting the Dots: Effectively Communicating Science to Non-Scientists
Research!America is the nation’s largest not-for-profit public education and advocacy alliance committed to making research to improve health a higher national priority. To advance the shared goal of empowering scientists with new tools and strategies to better present their research to non-scientists, the Rita Allen Foundation and Research!America sponsored this workshop along with the Doris Duke Charitable Foundation and The George Washington University School of Media and Public Affairs. A diverse group of journalists, media producers, communications specialists and scientists, including six recent Rita Allen Foundation Scholars, convened in Washington, D.C., for two days of interactive training on understanding and connecting with audience perspectives, talking with journalists, delivering compelling public presentations and telling personal stories about the process of science.