We Will Campaign Toolkit

Civic Nation was founded in 2015 as a nonpartisan, nonprofit organization that creates campaigns to raise public awareness and forge pathways to action around a variety of challenges in American society. Working with the White House and other public and private partners, Civic Nation has launched campaigns on topics ranging from sexual assault prevention to support for young people navigating college and career plans. With funding from the Rita Allen Foundation, Civic Nation is developing an online toolkit for the We Will Campaign, which aims to draw more Americans in civic life by redefining civic engagement and strengthening the voices and capacities of local civic leaders. Civic Nation plans to conduct behavioral science research to inform the creation of the toolkit, which will help civic leaders channel their communities’ passions and ideas into concrete actions. The toolkit will reach audiences through partner media and civic tech organizations, and will interface with social media platforms to allow users to create communities around their ideas.